Farmers Markets: Not All Peaches are Created Equal

farmers marketsEvery week, from April through early December, I visit the farmers market at Pepper Place. This is like a pilgrimage to a place where strawberries, peaches, cauliflower, lettuces, and flowers are competing for my attention.

Not everything is peachy, though, and it is sad to note that prices throughout farmers markets in America are anything but economical. Why is it that we have to pay more for healthy food?

Farmers Markets Connect Consumers to Local Food Growers

We all agree that nothing is better than getting fresh produce from vendors at local farmers markets. I want to be able to get the fresh produce, preferably organically grown vegetables and fruits, but, like so many other enthusiasts, I cannot afford the price tag.

Screen Shot 2016-06-16 at 8.16.32 PMFarmers are able sell their produce directly to the public, bypassing a lot of middlemen, and customers are willing to pay a little more. How much more are customers willing to pay, though? Affordability is an important aspect for every shopper. We should be able to get a better deal on fresh, high-quality produce as farmers are selling directly to customers, allowing them to retain every dollar.

So why is it that prices at farmers markets are more expensive than those we see at grocery stores? While I have no conclusive answer to the question, I believe that it is all about the quality. It is important to keep in mind that the produce you find at farmers markets is very fresh and lasts longer than what you can buy in a grocery store. Last but not least, freshness and quality contribute to better tasting fruits and vegetables.

Ideally, I will have my own garden one day. In the meantime, it’s all about the home-grown, and I can’t get that in the stores.