Launching PR campaigns has much in common with running a Marathon. Both require a lot of training, focus, and a firm will to produce results. I often wonder about measurements, ROI, and the bottom line. Why do I run? What do I do once I have reached the goal? Is it enough to see my efforts mirrored in the media? What else is it that I want?
Since the beginning of May, I have been training for a 10-miler race in October in Orlando. In the meantime, I am registered to do a 10K race at Disneyland in Anaheim, and I signed up for another 10K in Orlando in February 2014.
When the heatwave hit New York City, I started to think that the October race was appropriately named the Twilight Tower of Terror 10-miler, and I decided that for the longer training runs I would be paying the neighborhood gym a visit. The Tuesday and Thursday 2-mile morning runs I kept on doing outdoors. I felt confident that all was under control and nothing could have prepared me for what happened next.
Next was a trip to the hospital and an unforeseen gall bladder surgery. The hospital stay and the included dining plan was nothing to write home about; even the cute Minnie Mouse my colleagues brought to cheer me up was wishing for room delivery from Victoria & Albert.
Back home and on an improved dining plan, I am trying to figure out how best to continue training for the October race. I walked 2 miles today and while it was not easy I felt encouraged that it is doable. I have one month till the Princess 10K in Anaheim, and I know I will do it, one step at the time.
So why do I run? I think that it is mostly to prove that whenever I “hit the wall” I can somehow overcome my physical and emotional limitations, a chance to overcome all obstacles. It is not about the medals but about the determination that with every mile the word defeat is eliminated from my vocabulary.