Every week, from April through early December, I visit the farmers market at Pepper Place. To me this is like a pilgrimage to a place where strawberries, peaches, cauliflower, lettuces, and flowers are competing for my attention.
Not everything is peachy though and it is sad to note that prices throughout farmers markets in America are anything but economical. Why is it that we have to pay more for healthy food?
Farmers markets connect consumers to local food growers
We all agree that nothing is better than getting fresh produce from vendors at local farmers markets. I want to be able to get the fresh produce, preferably organically grown vegetables and fruits, but, like so many other enthusiast, I cannot afford the price tag.
Farmers are able sell their produce directly to the public, bypassing a lot of middlemen and customers are willing to pay a little more. How much more though are customers willing to pay? Affordability is an important aspect for every shopper. We should be able to get a better deal on fresh, high quality produce as farmers are cutting out middlemen like wholesalers, allowing them to retain every dollar they receive from customers.
So why is it that prices at farmers markets are more expensive than those we see at grocery stores? While I have no conclusive answer to the question I believe that it is all about the quality. I do think that prices are higher at farmers markets but it is important to keep in mind that the produce you find at farmers markets is very fresh. They last longer than those you can buy in a grocery store. The quality difference is huge. Produce bought at farmers markets do not go bad as quickly as store-bought items. Last but not least, freshness and quality contribute to better tasting fruits and vegetables.
Ideally I will have my own garden one day. In the meantime it’s all about the home-grown, and I can’t get that in the stores.